INFLUENTIAL FACTORS OF COMPETITIVE ADVANTAGE PROGRESSION ON THIRD-PARTY LOGISTICS IN SELANGOR MALAYSIA
Small and medium-sized enterprises (SME) of third-party logistics struggle to stay competitive and facing various pressure to stay competitive. One of the tactics to be competitive is to implement effective competitive measures. The purpose of this research was to explore the influential factors of competitive advantage on third-party logistics in Selangor Malaysia. Data collection included semi-structured questionnaires from 370 managers involved in logistics activities from the small and medium-sized enterprise manufacturing industries located in Selangor. Data analysis was used to identify key influential factors of competitive advantage progression. Correlation and regression analysis were conducted to test the research hypotheses. The results reflect that competitive measures needed extensive attention to stay competitive in the market. Thus, third-party logistics needs to cultivate competitive advantage knowledge and other competitive measures that will drive the third-party logistics service uniqueness. The findings may contribute to social change by helping small and medium-sized third-party logistics to improve their survival rate and to create their firm’s sustainable competitive capability and performance and as well provide solutions to challenges facing the third-party logistics.
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