DO LOW-COST BUSINESS MODEL DIE? EVIDENCE FROM AVIATION
Abstract
This paper reports the findings of a survey on Turkish airlines categorized as low-cost airlines to see to which extent they have changed their business model towards a hybrid strategy, adopting features of full service network airlines. The study concludes that short-haul airline business models in Turkey converge. A large percentage of low-cost airlines has evolved into hybrid carriers which blend low-cost traits with those of full service network carriers.
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