CHANGING THE WAY BUSINESSES COMPETE: A FRAMEWORK PROPOSAL FOR AIR TRANSPORT
Abstract
Throughout its history, the aviation sector has been seen as one of the most technological and innovative sectors, it is dependent on traditional business models and has a low reflex to change. But businesses that fail to embrace change can easily wind up falling behind the competition. Next to monitoring global economic and technological changes, airline operators should also consider shifting demands and needs of passengers. Over the last 20 years, advanced economies, specifically, witnessed the rise of the subscription economy, and the sharing economy, which have been adopted notably in various industries, amongst which the transportation industry is one of the most notable. The purpose of this study is to discuss the sharing economy and promote the use of subscription-based business models in the aviation industry. Guided by the data from the interviews with business professionals, the present study contributes to the aviation literature by proposing a multifaceted framework of a business model.
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